Just in time for the new school year, the California Milk Processor Board (CMPB) – the creators of GOT MILK? – is partnering with the Elk Grove Unified School District to challenge high school students at Elk Grove, Florin, Valley, Monterey Trail, Shledon and Laguna Creek to start the day off right with a nutritious breakfast with dairy milk for better academic performance and overall health.
The Elk Grove area high school with the greatest percentage increase of in-school breakfast participation (as compared to same time period last year) will win $3,000 and will be crowned “Breakfast Champs.” This will be the district’s second year participating in the challenge.
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