Community Corner

City Launches "In Elk Grove" Tourism Program

New website, video showcases Elk Grove as a regional destination.

The following is a news release from the city of Elk Grove: 

There is a new tool to find places to dine, shop, stay, meet and play in Elk Grove.  In a major step toward promoting tourism and inspiring economic development in the county’s second largest city, the City of Elk Grove Wednesday launched www.InElkGrove.com.  

 

The site is part of a marketing strategy fulfilling the City Council’s goal of promoting Elk Grove as a recreational and cultural center that attracts visitors.

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“In Elk Grove” promotes the range and diversity of experiences in the city, and the local businesses, events and amenities that make Elk Grove unique. The program taps into the charm of local roots and the fun, unique experiences Elk Grove is known for. 

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“Elk Grove is a gem just waiting for the rest of the region to discover,” said Mayor Gary Davis.  “I want everyone to know about Elk Grove’s assets, and discover our unique restaurants, stores, historical sites, parks, hotels, and local entertainment.  The launch of ‘In Elk Grove’ signifies our commitment to promoting Elk Grove as a destination and achieving our goal of showing visitors the vibrancy, energy and charm of our community.”

 

The new visually driven, social media-inspired site features top-rated spots and photos taken around Elk Grove.  Residents and visitors are encouraged to submit their own photos taken in Elk Grove on the website, or hashtag Instagram photos with #InElkGrove for a chance to be featured on the website. 

 

The site organizes information into five categories: play, dine, shop, stay and meet, and includes an Elk Grove event calendar.  A tourism video on dining in Elk Grove—the first in a series of videos promoting Elk Grove tourism – tantalizes the taste buds with the area’s diverse Zagat rated dining options. 

 

In the coming years, the City of Elk Grove plans to build a landmark civic center, aquatics center and soccer complex, as well as introduce a more formalized tourism effort, which could include a convention and visitor’s bureau.   The new “In Elk Grove” program lays the foundation for developing a preliminary tourism marketing effort that can be expanded upon as new developments and amenities continue to strengthen the City’s position as a tourism destination.

 

The site will be promoted through regional social media and online advertising, print advertising on the Elk Grove Automall digital billboard and at community events.

 

Elk Grove is home to nearly 160,000 residents and is the second largest city by population in Sacramento County, after Sacramento. 

 

For more information visit www.InElkGrove.com or contact Christine Brainerd at 916-478-3632 or cbrainerd@elkgrovecity.org.


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