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Elk Grove Promenade Mall to Become Outlet Mall (Updated)

The long-delayed mall in southern Elk Grove will be converted to an outlet mall format, according to a the developer's website.

As was first mentioned in a post on ElkGrove-Laguna.net forums and a blog on this site, a page on the Howard Hughes Corporation website now describes the Elk Grove Promenade Mall as "The Outlet Collection at Elk Grove."

Elk Grove spokeswoman Christine Brainerd said city staff have been briefed on the change.

"City staff and council members have met with representatives from the Howard Hughes Corporation within the last week and received an update about the new format for the Promenade site," Brainerd said.

A Howard Hughes Corporation flier lists the total amount of retail space for the new outlet mall format at around 570,000 square feet–half of the originally planned 1.1 million square feet. The Howard Hughes Corporation has not yet returned a call from Elk Grove Patch.

Brainerd said the city and its Economic Development staff will work with the developers to promote the mall and attract "high quality retailers."

"There's an untapped market for high-quality retail in Elk Grove and a demand for retail," she said. "We've seen over the last year there has been an increase in high-quality retailers moving to Elk Grove, including DSW Shoes, the Fresh Market and Hobby Lobby, to name a few."

Elk Grove Mayor Gary Davis said he thinks the outlet idea is interesting.

"I am intrigued by the notion of an upscale outlet mall," Davis said in an email. "Especially if it were to be sort of a hybrid - with a movie theater, restaurants, and other entertainment. Given the recent increase in retail stores coming to Elk Grove, I think it would do well."

But, he said, "the details matter."

"And, we need to ensure any new proposal is vetted through the public process."

The Sacramento Bee cites Davis as saying the mall, which was originally scheduled to open in 2008, could open in 2015.

Here's how the Howard Hughes Corporation now describes the mall:

Located sixteen miles from the state’s capital in one of the fastest-growing suburban Sacramento areas, The Outlet Collection at Elk Grove is ideally positioned to benefit from excellent access and visibility along SH-99. Limited outlet competition and lack of shopping malls in the area will enable the center to serve as the primary retail destination in the region. The open-air feel of the center will embrace California’s lifestyle with modern, eclectic architecture, glass and native materials, and appeal to the drivers and passengers in the more than 153,000 vehicles traveling past the property daily.

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thatonekid June 06, 2013 at 06:54 PM
Wow, what crap. We don't need another outlet mall in Northern California, we need REAL RETAIL. Most of these "outlets" are peddling sub-par merchandise made directly for the outlets that would never see the light of day in a regular retail store, and people are eating it up. "Lack of shopping malls in the area" = BUILD A SHOPPING MALL LIKE HOW IT WAS PLANNED. The Folsom outlets are less than an hour away, there's no need for another outlet mall.
Sven Rafferty June 06, 2013 at 11:58 PM
I agree with @thatonekid. Growing up in the Bay Area, I witnessed the Gilroy Outlets go from finding a superb deal on a pair of Levi's, picking up a pair of Birkenstocks for half-price, and even purchasing make-up for my wife at a reasonable price to all becoming just-another-mall-with-no-deals. The Tracy Outlet suffered the exact same fate. I nearly crashed from hysterical laughter on I-580 when I noted the large construction in Livermore was for an outlet mall. Outlet malls are just a marketing term to draw stupid consumers in like the classic bait-and-switch schemes used by car lots. I was looking forward to quality retail stores but I guess I will only have to continue my trek to Arden Faire or Modesto's mall. Do you hear that, Howard Hughes Corp? I'll drive an hour or more PAST your outlet mall because you don't want my business!
Ana Bertolucci June 07, 2013 at 10:37 AM
Yes, yes, yes!!!!! I think this is a great idea and it can't come fast enough. Bring it on! Not sure why some people get hung up on the outlet word. It doesn't matter. It's still retail. I love the "outlet" stores and will definitely shop there along with thousands of other people.
Whyn Oldman June 15, 2013 at 01:38 PM
Doesn't matter what it's going to be... the writing is on the wall: In a short time Amazon will sell the same items, a little cheaper and delivered.
Fallon Sawes November 04, 2013 at 01:23 AM
THANK GOD! FINALLY I live in Dublin Ranch and my parents live in Elk Grove. This outlet mall will create so much business it will be ridiculous! I live 1 mile from the Livermore Outlets and by far they have surpassed high end stores in Pleasanton and Walnut Creek. This is what EG needed. The new medical schoo is coming as well. Oh and the First ever Major Leage Soccer stadium. I forgot to mention the future highway connecting Elk Grove to El Dorodo Hills County.

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