A cash mob will hit Elk Grove Saturday.
Nope, that's not an unruly crowd of thugs trying to grab your wallet. It's actually a tactic to support small, local businesses that's gaining steam nationwide.
An announcement goes out over social media, and shoppers descend on a store en masse at a particular time—like a flash mob with spending power.
This local version is sponsored by community chat room Elk Grove Online, and will make stops at Embellish Home Decor, and . Participants commit to spending at least $20 over the course of the day.
Check out the for more information, including what time the mob will hit each store. To get an idea of what a cash mob looks like, check out from our sister Patch site in Huntington, New York.
The Elk Grove Online folks say they plan to hold more cash mobs on future Saturdays.
What do you think of this idea? Tell us in the comments. And business owners, if your business participates, let us know how it goes!
