Business & Tech
'Evening on the Boulevard' New Name for Old Town Street Fair
First Fridays will become First Saturdays beginning in June, Foundation president says.
Old Town's monthly street fairs will resume on the first Saturday of each month beginning in June and running through October, according to the Old Town Elk Grove Foundation.
The event will be known as "Elk Grove's First Saturday: Evening on the Boulevard," Foundation president Paula Maita told Elk Grove Patch in an email Tuesday.
It will include entertainment and arts and crafts vendors, Maita said, and a section of Elk Grove Blvd will be closed to traffic from 5:00 to 9:00 p.m. to allow festivalgoers to stroll safely.
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The decision ends months of uncertainty over the fate of the monthly festivals, once known as First Fridays and run by the Foundation. The fairs generated customers for businesses in the struggling district, but were due to insurance problems.
Earlier this month, the Elk Grove City Council for the once-a-month street closure, which Foundation leaders say will lower the risk of pedestrian injuries so that their insurance policy remains affordable.
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Organizers moved the event to a Saturday to avoid disrupting the Friday evening commute.
What do you think of the new name and day? Tell us in the comments.
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