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City Spent Nearly $77,000 on Ice Rink; Attendance Lower than Projected

Expenses and revenue for the Old Town Elk Grove ice skating rink were both lower than projected.

The ice rink brought to Old Town Elk Grove this winter was never expected to make a profit for the city, but it lost more money than officials had anticipated.

A city reported scheduled to be given to the Elk Grove City Council next week says the first-time attraction cost the city a net of $76,520. Officials had planned on spending $50,000, but attendance at the ice rink was lower than forecast. 

Ice Unlimited, the operator of the rink, projected an attendance of 22,000 skaters. The city says 14,338 tickets were sold.

The city planned on the ice rink earning $110,000 in revenue, but it only pulled in $57,380. On the other hand, it was cheaper to operate than expected–expenses for the ice rink were $133,900 instead of the $160,000 that city officials were prepared for.

"Both actual revenues and expenditures were below expectation, and the final net draw of approximately $76,000 is $26,000 more than the forecasted net draw of $50,000," the staff report states. "The additional expenses can be absorbed in the [Fiscal Year] 2012-13 Economic Development budget."

The city council will hear the report on the ice rink at its 6 p.m. meeting on Wednesday.

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Larry Pollard February 23, 2013 at 01:56 AM
Should have spent the money on abating GRAFFITI that is spreading all over Elk Grove which was a beautiful place at one time!
JJ Johnson February 23, 2013 at 07:21 PM
You are obviously bald and bite your fingernails or else you would know that Old Town offers plenty to potential customers. There are many great boutiques, Brick House restaurant, and banks whose employees are actually friendly. This is just another example of Gary Davis pushing the city to spend money to further his political career.
Shannon J February 23, 2013 at 09:09 PM
I couldn't have said it better myself, Darrell. My young family moved here last summer from Boulder City, Nevada, and was so excited to be in another city that had an "Old Town". We were so disappointed by what we saw. I guess we were definitely spoiled with our parades, antiques, restaurants, and car shows.
Jeff Thurman February 24, 2013 at 04:09 AM
Is anyone really surprised? t was a bad locaton, expensive and not completed on time. Maybe if hey had something else to attract people besides a couple of resturants it would get more traffic. Nothing in Old Town is open after 6. I think the Target shopping center next to Smashburger would be perfect. That is one of the busiest areas of town during that time of year.
David Wol February 24, 2013 at 04:42 AM
This is no surprise. The next time you hear that the local government is going to operate/subsidize what should be a private enterprise, hold onto your wallet. If it is likely to make money or break even, the operator wouldn't be coming to the city for subsidies. If there is any more talk about a soccer stadium/soccer team in Elk Grove, be ready for a financial hit. If it was fiscally viable, then both could be funded by private enterprise without public subsidies.

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