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City Spent Nearly $77,000 on Ice Rink; Attendance Lower than Projected

Expenses and revenue for the Old Town Elk Grove ice skating rink were both lower than projected.

The ice rink brought to Old Town Elk Grove this winter was never expected to make a profit for the city, but it lost more money than officials had anticipated.

A city reported scheduled to be given to the Elk Grove City Council next week says the first-time attraction cost the city a net of $76,520. Officials had planned on spending $50,000, but attendance at the ice rink was lower than forecast. 

Ice Unlimited, the operator of the rink, projected an attendance of 22,000 skaters. The city says 14,338 tickets were sold.

The city planned on the ice rink earning $110,000 in revenue, but it only pulled in $57,380. On the other hand, it was cheaper to operate than expected–expenses for the ice rink were $133,900 instead of the $160,000 that city officials were prepared for.

"Both actual revenues and expenditures were below expectation, and the final net draw of approximately $76,000 is $26,000 more than the forecasted net draw of $50,000," the staff report states. "The additional expenses can be absorbed in the [Fiscal Year] 2012-13 Economic Development budget."

The city council will hear the report on the ice rink at its 6 p.m. meeting on Wednesday.

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Christine Brainerd May 21, 2013 at 04:29 pm
Thanks for the suggestion. The City is currently studying a new interchange off 99 and Whitelock,Read More and the project is in our General Plan. We’re also updating the Elk Grove Blvd. onramp—currently one of the most outdated on 99 in the region. Work will begin this summer.
JJ Johnson May 21, 2013 at 04:15 pm
An overpass and off/on ramps will be built at Whitelock Parkway after the mall is built, whichRead More should take place after the soccer stadium is built, which should take place after the city secures a professional soccer team. Elk Grove better make sure the professional soccer team is a women's team, or else LaWanna Montgomery will be mad.
Elk Grove Laguna Forums May 20, 2013 at 06:14 pm
Why not down to Grantline and then head back north along the freeway? Plus Kammerer will eventuallyRead More be widened all the way to I-5 and commuters can use that too. Take Grantline to Kammerer to Bruceville.
Cody Kitaura (Editor) May 20, 2013 at 12:04 pm
Thanks for asking, and for those quick responses, folks. I just posted a brief article on it here:Read More http://elkgrove.patch.com/groups/breaking-news/p/shots-fired-between-cars-on-bruceville-road-saturday
Marty May 20, 2013 at 11:50 am
Perhaps this will explain..............Read More http://www.elkgroveonline.com/forums/topic/107176/several-cops-and-yellow-taped-ar
vicki green May 20, 2013 at 11:36 am
I was wondering the same thing! nothing on news or in the paper. What happened