Local officials this week will discuss whether city funds should be spent promoting sports and fitness in Elk Grove.
The Elk Grove City Council on Wednesday will discuss a marketing program that could include a website and mobile app for residents to track time spent and distance covered exercising, a health and wellness fair, a community calendar for sporting events and more.
"The fitness and sports marketing program would support the City Council established goal of promoting Elk Grove as a recreational and cultural center that attracts visitors, and would promote facilities, activities, amenities, and natural resources that position the City as a destination," a staff report for Wednesday's meeting states.
City officials estimate the program could cost up to $15,000. The idea was first proposed by Vice Mayor Steve Detrick in 2012, according to the staff report.
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